guest post by: Heather Johnson
It has never been easier to network and build one’s personal brand. Thanks to the Internet, namely Web 2.0, you have the ability to shape your professional reputation and reach millions of new contacts. Self-marketing is crucial to success in the business world, so heed the following advice and enjoy the results.
1. Start a Web Site – You need an online home base for your portfolio/resume, which will put a face to your online persona. Don’t skimp on this site, however. If you are going to design it yourself and you are a novice, be sure to employ an edgy and well-crafted template. Also, make sure this site offers the most pertinent information about your work history and how to contact you.
2. Write a Blog – This blog can be attached to your main Web site. However, it will be different in that it’s interactive and regularly updated. Blogs are quite easy to market, as the blogosphere is a friendly community of people who wish to mingle. This blog can offer helpful information about your industry, as well as updates on how your business is thriving.
3. Submit “Expert” Articles – There are many sites that will allow you to submit “expert” articles on any subject. These sites include Ezine Articles and Buzzle. By submitting articles to said sites, you will establish yourself as an expert in the field and these sites will also include a short bio and link back to your home base.
4. Join Social Networking Sites – Namely, LinkedIn and Facebook are the most active sites for online professional networking. This is an easy (and free!) way to find old contacts, as well as establish new ones. Many people find work and boost their personal brand through Web 2.0 sites like these.
5. Press Releases – There are numerous sites that allow you to post press releases. Some may cost a bit of money, but they will syndicate your release to major search engines and news networks. If you have a new venture you are about to launch, a press release is just the ticket for getting the word out there.
Perhaps the best rule of thumb, which applies to all five tips above, is to stay active. The Internet isn’t as big as you think it is — once you have become known within your industry, staying active online will help you to branch out. Every social network you join and every link that directs to your Web site is like a tentacle that reaches through the Web. Before you know it, you will have multiple tentacles that connect you to the world and help you to succeed within your chosen profession.
Heather Johnson is a regular commentator on the subject of how to become a pharmacist. She welcomes your feedback and potential job inquiries at heatherjohnson2323@gmail.com.