viktor prochazka : what is your prism?


Archive for the '[CZ]' Category

The path of comparative ad [EN]

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Published @ perfectcrowd.cz (in Czech) The path of comparative ad (Kam kráčí srovnávací reklama?). If you request info in English please feel free to contact me.

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Friday, July 25th, 2008

Reincarnation of the 60’s in Prague [EN]

An old band are the rollers for the upcoming decade. They started out long time ago and focused on their road of garage music hero gang. Who am I talking about? It’s the Czech-Serbian gang called Secret9Beat.
After going around for few years, working on their sound they finally got a hit couple of years […]

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Friday, May 11th, 2007

Narativita jako marketingová veličina [CZ]

Jak funguje narativita ve smyslu marketingu můžeme ukázat na příkladu budování prodejny. Vzhledem k tomu, že jsem s tím strávil poslední rok, tak je to v tuto chvíli pro mne nejsnadnější příklad na ukázání.
Jedna z nejdůležitějších věcí na samém počátku je hledání místa, které s sebou „něco“ nese. To „něco“ je složitě definovatelné – jako […]

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Thursday, April 5th, 2007