viktor prochazka : what is your prism?

RAPALA - Narrativity in one slide [EN]

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This ad is excellent. It has narrativity in one picture.

The lure is ssssso real that even all cats came to “taste” our billboard… and guess what: I have never fished and I remember the name of the brand - it’s Rapala, and the story goes that a Finnish fisherman observed fish etc. etc. well you can read it on their (rapala) web as I did. This ad works.

Via: scaryideas 

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This entry was posted on Wednesday, September 12th, 2007 at 9:08 pm and is filed under Billboard, Rapala, [EN], Commercials. You can leave a trackback from your own site.

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