viktor prochazka : what is your prism?

Quote on Strategy 5 [EN]

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“…building your own blockbuster is generally a lot easier than copying someone else’s…”

Seth Godin 

…and to support this I have to say chronologically e.g. Nike, Apple, Icebreaker and Innocent Drinks did this and it works. I also agree that not everyone can and wants to function in this mode.

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« Another great car outdoor ad [EN]
Mick Gorbachev meets Louis Vuitton [EN] »

This entry was posted on Saturday, August 11th, 2007 at 11:33 am and is filed under Quote, [EN], Brand & Marketing. You can leave a trackback from your own site.

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