viktor prochazka : what is your prism?

If you are new here, maybe you would like to subscribe to the blog’s ::RSS feed::. Thank you for visiting!“…building your own blockbuster is generally a lot easier than copying someone else’s…”
Seth Godin 
…and to support this I have to say chronologically e.g. Nike, Apple, Icebreaker and Innocent Drinks did this and it works. I also agree that not everyone can and wants to function in this mode.

I enjoy catchy smart car ads… and cars are the type of products that can afford to invest in catchy smart ads… so it’s kind of a nice hobby. In April I spoke about the Car Ad Battle (which is plain great). Well recently I’ve found another great way to advertise cars outdoors… .

Via: TechEBlog

“The sad fact of work today is that people leave.”
Douglas Kaufman / brand strategist @ cocoon

These quotes are taken from an interview Jeffrey Pfeffer did with Guy Kawasaki.
“When you make a mistake, fix it and admit responsibility. Tell the truth.”
“…the cost of finding and fixing mistakes is greater than the cost of preventing them.”
“Brand loyalty and employee loyalty are both real assets, even if not reflected on balance sheets and income statements.”
Jeffrey Pfeffer
So true huh?

Today I have received a package I was waiting for. A guy walks in and first words out of his mouth were “I didn’t do it, you don’t have to accept the package.” and he went along these lines. I looked at the package and it looked as if a car rolled over it. See […]