viktor prochazka : what is your prism?

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New article on perfectcrowd.cz - article on bossing originally written for Marketing Magazine.

Check out @ www.perfectcrowd.com the new article called “Everybody understands marketing?”

Not long ago I announced the startup of Prague’s section of Spotted by Locals. Well both Spotted by Locals and the Prague section are growing. Be sure to check it out.

Spotted By Locals for Prague area was launched last Monday (Oct. 27). The interesting think on the Spotted By Locals project is that it’s one of the first (or maybe the very first) concept reversing typical tourist guides. The entire idea is based around Spotters who are not visitors, but local residents. People who write about what they know and see in their city. It allows tourists to visit places that locals would. The chances are you might miss a touristy spot or two, but at the end of the day - unlike others - you can say you go where locals do. The project is fairly young and as it develops it aims to “open” more cities. So far Spotted By Locals is continually covering main cities within Europe. It’s a beautiful example of how web 2.0 is still full of opportunities for innovative ideas  - as well as an example of building global “perfect crowds” as was Jaroslav Cir’s idea.

For all english speaking you really can only take a look at the new post, but you are welcome to check out www.perfectcrowd.com which is in english.